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Making Events More Affordable for Global SMEs

The Global Small Business Blog

©iStock/Caiaimage/Sam Edwards SMEs are keen to get back to attending in-person business events after Covid, but it’s often an expensive exercise. What can organizers and attendees do to bring down the barriers to entry?

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Debating The Metaverse At Forrester’s Technology & Innovation Event

Forrester Digital Transformation

On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives.

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Planning a B2B hybrid event this year? Seven critical considerations

Forrester Digital Transformation

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

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Maximizing your event-driven architecture investments: Unleashing the power of Apache Kafka with IBM Event Automation

IBM Services

Recognizing the need to harness real-time data, businesses are increasingly turning to event-driven architecture (EDA) as a strategic approach to stay ahead of the curve. At the forefront of this event-driven revolution is Apache Kafka, the widely recognized and dominant open-source technology for event streaming.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Real-time artificial intelligence and event processing  

IBM Services

By leveraging AI for real-time event processing, businesses can connect the dots between disparate events to detect and respond to new trends, threats and opportunities. AI and event processing: a two-way street An event-driven architecture is essential for accelerating the speed of business.

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Real-time transaction data analysis with IBM Event Automation

IBM Services

1] The need to improve real-time decision-making is contributing to a growing demand for event-driven solutions and their ability to help businesses achieve continuous intelligence and situation awareness. An event-driven architecture focuses on the publication, capture, processing and storage of events.