Marketing Related Topics 
The Global Small Business Blog
APRIL 24, 2024
©iStock/Adrian Vidal This report, " Top Global Artificial Intelligence Markets ," presents a brief overview of top Al global hubs outside the United States. The initial markets for this report were selected based on global rankings, the highest number of Al companies concentrated there, venture capital, and related research institutions.
The Global Small Business Blog
AUGUST 30, 2024
©iStock/NicoEINino Businesses that are growing internationally face a constant struggle: They have to establish global consistency in their marketing message, but they must also localize it for various regions. Although many businesses opt to manage their marketing and creative internally, it can be a challenging and resource-intensive task.
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Forrester Digital Transformation
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
The Global Small Business Blog
AUGUST 16, 2024
As the he fourth-largest economy in the world after the United States, China and Germany, Japan offers companies eyeing expansion an exciting opportunity to grow their business in a truly unique market. Interested? To get started, here are a few things to know before you start moving your business to Japan.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
The Global Small Business Blog
MAY 31, 2024
Minis will shift its focus of rapid expansion away from a domestic market – China – plagued by weak consumption. Further, the falling cost of goods produced in China’s factories is also making them more competitive abroad. Read the entire article here.
The Global Small Business Blog
DECEMBER 29, 2023
Find out here to discover how you too can enter international markets. In 1990, McDonald’s explored Russia and opened its first outlet in Moscow. In 2006, Vodafone – a UK-based company – launched in Italy.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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