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Today in Global Small Business: Emerging Markets Are Exercising Greater Global Sway

The Global Small Business Blog

©iStock/DINphotogallery What's affecting me, my clients, my colleagues and other global small business owners: Emerging markets are exercising greater global sway. Here are some cool inventions in 2024. AI translation and captioning. Worldwide B2B ecommerce size and sales forecast.

Marketing 207
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Analytics 234
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Global Market Entry Strategies for 2024

The Global Small Business Blog

Find out here to discover how you too can enter international markets. In 1990, McDonald’s explored Russia and opened its first outlet in Moscow. In 2006, Vodafone – a UK-based company – launched in Italy.

Marketing 218
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Global Marketing Is Essential for Modern Businesses

The Global Small Business Blog

©iStock/invincible_bulldog In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation.

Marketing 231
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Top Global Artificial Intelligence Markets Outside the United States

The Global Small Business Blog

The initial markets for this report were selected based on global rankings, the highest number of AI companies concentrated there, venture capital, and related research institutions. Each country includes an AI ecosystem overview, government incentives & policies, education & research institutions, leading events, and industry groups.

Marketing 164
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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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16 Go-to-Market Plays for Your Entire Sales Funnel

At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. But personalized prospecting is possible at scale with the right resources in place.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.