Marketing Related Topics 
Premier BPO
JUNE 20, 2025
The mid-market stage is where strategic clarity becomes non-negotiable. 1 Freelancers have helped early-stage businesses move fast, but mid-market growth demands more than speed. 1 Freelancers have helped early-stage businesses move fast, but mid-market growth demands more than speed. What Do Mid-Market Companies Need to Scale?
The Global Small Business Blog
APRIL 19, 2023
Internationalization comes with expenses and risks, but with careful planning and a well-thought-out export strategy, overseas markets offer fantastic growth prospects. Yet by going global, you can broaden your network of business partners while also enhancing how everyone else around the world views your company.
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The Global Small Business Blog
APRIL 24, 2024
©iStock/Adrian Vidal This report, " Top Global Artificial Intelligence Markets ," presents a brief overview of top Al global hubs outside the United States. The initial markets for this report were selected based on global rankings, the highest number of Al companies concentrated there, venture capital, and related research institutions.
Everest Group
MARCH 25, 2022
Advanced Analytics. VIEW THE FULL REPORT.
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From SEO to marketing, early adopters are seeing real productivity boosts. Teams that integrate AI into daily workflows report 77% faster task completion, 70% improved focus, and stronger results across the board. Workers fluent in AI are earning up to 40% more, and small teams are leading the charge with 67% adoption and deeper usage.
Everest Group
OCTOBER 17, 2024
Live Webinar Navigating Cost and Price Dynamics in Volatile Markets October 17, 2024 | 8 a.m. From this webinar, attendees will understand the latest standings on leading global service delivery locations, key factors driving price and cost changes, and the best strategies for navigating changing markets and mitigating margin erosion.
The Global Small Business Blog
OCTOBER 5, 2023
©iStock/invincible_bulldog In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation.
Speaker: Jeremy York
We'll discuss strategies for attracting and retaining highly skilled talent in competitive markets and explore the evolving conversation around diversity as organizations move beyond initial frameworks to create truly inclusive cultures.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
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