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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Analytics 234
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Expand Your Market Base: Go Global

The Global Small Business Blog

“To find out number one whose distributors, suppliers, wheres my market base at in those countries?

Marketing 217
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Overseas Markets Offer Fantastic Growth Prospects

The Global Small Business Blog

Internationalization comes with expenses and risks, but with careful planning and a well-thought-out export strategy, overseas markets offer fantastic growth prospects. Yet by going global, you can broaden your network of business partners while also enhancing how everyone else around the world views your company.

Marketing 302
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Putting the Revenue in Marketing Technology

Forrester Digital Transformation

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Marketing 225
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Benefits to Branching Into Foreign Markets

The Global Small Business Blog

©iStock/metamorworks Global markets offer tremendous potential for developing new customers. Here are 5 benefits to branching into foreign markets. Globalization isn’t a trend, it's a necessary strategy for expansion. Presently, some 96 percent of the world’s consumers live outside the U.S.

Marketing 243
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Georgia Knows How to Break Into Export Markets

The Global Small Business Blog

©iStock/f11photo Twenty-seven (27) Georgia companies were honored this week (May 18, 2023) with an annual recognition for their expansion of export sales into new markets over the previous year.

Marketing 232
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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.