Marketing Related Topics 
Forrester Digital Transformation
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
Forrester Digital Transformation
JANUARY 24, 2023
As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.
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Forrester Digital Transformation
OCTOBER 13, 2022
CMOs and marketing operations teams benefit greatly by partnering and working together. B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing Operations
Forrester Digital Transformation
MARCH 17, 2023
Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals. B2B Marketing Marketing Operations
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As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
Forrester Digital Transformation
AUGUST 29, 2022
Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer Marketing Operations Marketing Technology (martech
Forrester Digital Transformation
MARCH 15, 2023
Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer predictions promotedChannel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Forrester Digital Transformation
OCTOBER 4, 2021
A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead. Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer marketing annual planning marketing strategy Planning Assumptions
Forrester Digital Transformation
JANUARY 31, 2022
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer. B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategy
Forrester Digital Transformation
OCTOBER 18, 2022
The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post. Climate Action Sustainability
Forrester Digital Transformation
JANUARY 24, 2023
Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.
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What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Forrester Digital Transformation
AUGUST 29, 2022
By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty. annual marketing planning B2B Marketing Portfolio Marketing predictions
Forrester Digital Transformation
AUGUST 10, 2022
As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.
Forrester Digital Transformation
AUGUST 8, 2022
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.
Forrester Digital Transformation
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?
Forrester Digital Transformation
DECEMBER 10, 2021
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. B2B Marketing marketing measurement & optimization Marketing Operations
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This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
Forrester Digital Transformation
OCTOBER 6, 2021
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success. Age of the Customer B2B Marketing Chief Marketing Officer Emerging Growth Marketing marketing annual planning marketing strategy Planning Assumption
Forrester Digital Transformation
MARCH 21, 2022
For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.
Forrester Digital Transformation
APRIL 20, 2022
What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].
Forrester Digital Transformation
JUNE 27, 2022
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. B2B Marketing marketing annual planning
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Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Forrester Digital Transformation
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.
Forrester Digital Transformation
APRIL 22, 2022
Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. B2B Marketing Marketing Operations Marketing Technology (martech But with that change comes opportunity.
Forrester Digital Transformation
DECEMBER 11, 2022
Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives.
Forrester Digital Transformation
MARCH 31, 2022
Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. B2B Marketing B2C Marketing CMO Trends pandemic
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After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
Forrester Digital Transformation
JANUARY 6, 2022
Age of the Customer B2C Marketing employee experience
Forrester Digital Transformation
MARCH 20, 2023
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Account-Based Marketing (ABM) Age of the Customer B2B Marketing organizational design predictions promoted
Forrester Digital Transformation
JULY 21, 2022
For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways. Age of the Customer marketing & privacy privacy
Everest Group
NOVEMBER 2, 2022
Automation Market Insights™ automationNo-code Low-code. LEARN MORE ABOUT OUR SERVICE OPTIMIZATION TECHNOLOGY RESEARCH.
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In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Forrester Digital Transformation
MAY 24, 2022
Account-Based Marketing (ABM) B2B Marketing Chatbots Content Strategy and Operations marketing automation personalization virtual agents
Forrester Digital Transformation
FEBRUARY 14, 2023
But as a career marketer, I managed to shake it off and put a professional lens on my […] Age of the Customer B2C Marketing Chief Marketing Officer
Forrester Digital Transformation
JANUARY 25, 2023
The Department is seeking to unlock competition within […] Advertising Age of the Customer B2C MarketingYesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising.
Everest Group
MARCH 25, 2022
Analytics Market Insights™ AI analytics artificial intelligenceAdvanced Analytics. VIEW THE FULL REPORT.
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Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Forrester Digital Transformation
OCTOBER 20, 2021
Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.
Forrester Digital Transformation
JANUARY 26, 2022
Marketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Age of the Customer B2C Marketing
Forrester Digital Transformation
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
Forrester Digital Transformation
SEPTEMBER 30, 2021
B2B Marketing Data Governance marketing measurement & optimization Marketing Operations Planning AssumptionsWhere should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.
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Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.
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