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Three Principles for Writing Effective Analytics Documentation

Perficient Digital Transformation

Documentation is a crucial part of your analytics implementation. During your time with analytics implementation, you will likely be responsible for writing many pieces of documentation. To help you with writing analytics documentation, here are five principles for writing effective analytics documentation.

Analytics 109
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Analytics 234
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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester Digital Transformation

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Analytics 244
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The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient Digital Transformation

Many times, it can be difficult to manage the needs of the development team and analytics team, prioritize work to be done, and achieve cross-functional collaboration between both departments. Here are some tips to help you manage both departments and unify them to successfully implement this style of analytics tagging in your implementation.

Analytics 105
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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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3 PIM Analytics Tools to Drive More Sales

Perficient Digital Transformation

PIM Analytics can be important tool in your toolkit to make sure your product content is working as intended. PIM Analytics for Identifying Problematic Areas In addition to web analytics and sales reporting, you can integrate between the PIM and external systems to see what’s going well and not so well with your product data.

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Analytics and Artificial Intelligence (AI) Services Specialists PEAK Matrix® Assessment 2024

Everest Group

Analytics and Artificial Intelligence (AI) Services Specialists Amid the macroeconomic headlines, many enterprises seek a proven RoI track record before committing to investments in Analytics and AI. These enterprises are seeking assistance from analytics and AI services specialists to run pilot projects and scale up implementations.