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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester Digital Transformation

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

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Data science vs data analytics: Unpacking the differences

IBM Services

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Data and Analytics (D&A) Services PEAK Matrix® Assessment 2023

Everest Group

Data and Analytics (D&A) Services Enterprises are struggling to strike the right balance between value realization and experimentation through their Data and Analytics (D&A) investments amid the macroeconomic conditions. They are prioritizing RoI and direct business outcomes from D&A initiatives.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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How Leveraging Data and Analytics Will Enhance Your Customer Experience

V-Soft Consulting

With the ever-growing abundance of data, businesses can now leverage data and analytics to gain valuable insights into customer behavior, preferences, and needs. In this blog, we will explore the significance of using data and analytics to enhance customer experience and the strategies to achieve this goal.

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3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics

Perficient Digital Transformation

Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. M any analytics platforms record basic unauthenticated traffic engagement such as “ 1,000 visitors came to the website on a given day”. In reality , most HCOs need a ctionable i nsights from their analytics package.

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Offshore Outsourcing: A Framework for Growth During The Great Resignation

Speaker: Kate Lister, President of Global Workplace Analytics & Justin Pavsic, Founder & CEO of Staff Domain

Attend this discussion with Kate Lister, President of Global Workplace Analytics, and Justin Pavsic, Founder & CEO of Staff Domain, for the who, what, when, where, why, and how of accessing global talent and more. This webinar will include: How recruitment firms can integrate outsourcing effectively into their processes and culture.