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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester Digital Transformation

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester Digital Transformation

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

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Best Practices for Oracle Fusion HCM Analytics

Perficient Digital Transformation

Oracle Fusion HCM Analytics, a part of Oracle Fusion Data Intelligence Platform (DIP) (earlier known as Fusion Analytics Warehouse), equips various management levels with deep insights to effectively manage the workforce across the organization. What data to include in DIP?

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Why Customer Retention Analytics Matter for Your Business

V-Soft Consulting

In this blog, we'll delve into the types of customer retention analytics and why it matters for your business. While acquiring new customers is crucial, we help you retain the customers you already have – improve retention.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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6 Benefits of Real-Time Speech Analytics Contact Centers Cannot Ignore


Real-time speech analytics technology has tremendous potential to transform any collections-focused call center from the inside out. Read all benefits here.

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Announcing the Forrester Wave: Security Analytics Platforms, Q4 2022

Forrester Digital Transformation

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

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