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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Innovation in Healthcare: Why the Future Has Never Been Brighter

3Pillar Global

Driving innovation in the healthcare space has traditionally been a challenge, to say the least. Many of the challenges that have stood in the way of unlocking healthcare innovation in the past are now fading into the background. Recent years, however, have seen a number of positive shifts in the healthcare landscape.

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The Future Of Healthcare

Forrester Digital Transformation

If there was a book, movie, or a Netflix series on the US healthcare industry today it would aptly start with the Charles Dickens quote: “It was the best of times…” “COVID was an accelerator for us,” according to the SVP & CIO of Sentara Healthcare. Since the start of the pandemic, the transformation and […].

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AI Healthcare Use Cases

Perficient Digital Transformation

Are you a Healthcare Business Leader stressing over how much you should use AI? You want to increase engagement and access to high quality care and drive down healthcare costs, right? Every business leader in healthcare is thinking about how to best use their number one asset beyond their human capital – their data.

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Mastering healthcare data governance with data lineage

IBM Services

The healthcare industry faces arguably the highest stakes when it comes to data governance. For starters, healthcare organizations constantly encounter vast (and ever-increasing) amounts of highly regulated personal data. healthcare, managing the accuracy, quality and integrity of data is the focus of data governance.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Top 6 IT Challenges in Healthcare Industry

31 West

Global Healthcare spending’s could reach over $10 trillion in the years to come. But the real kick in the pants is the challenges that bubble up with the incorporation of the Information Technology in Healthcare Industry. This article will aim to get you through the top 6 IT challenges faced by healthcare industry: Cybersecurity.