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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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The US Is Opting For Healthcare Call Center Outsourcing Companies – Here’s Why

Magellan Solutions

In recent years, the US healthcare industry has significantly increased its reliance on healthcare call center outsourcing companies to enhance patient care and operational efficiency. Healthcare organizations can hand off their growing call center needs and redirect resources toward core clinical care.

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Healthcare, HIPAA, Sitecore and BAAs

Perficient Digital Transformation

Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. Defining PHI is actually more complex than you may think.

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Top 6 IT Challenges in Healthcare Industry

31 West

Global Healthcare spending’s could reach over $10 trillion in the years to come. But the real kick in the pants is the challenges that bubble up with the incorporation of the Information Technology in Healthcare Industry. This article will aim to get you through the top 6 IT challenges faced by healthcare industry: Cybersecurity.

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Navigating Agile in Healthcare

Perficient Digital Transformation

Steps to Adopt an Agile Stance in Healthcare Transitioning an organization to Agile demands shifts in culture, processes, and mindset. For healthcare entities, this change is intensified by stringent regulations, intricate procedures, and the vital importance of patient care and member services. Need guidance?

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10 Ways Agile Supports Product-Driven Healthcare

Perficient Digital Transformation

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry.

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9 Healthcare Trends For 2024

Perficient Digital Transformation

Our experts are closely monitoring nine healthcare trends that are shaping industry leaders’ strategies in 2024. And this year is especially interesting, because some of the biggest and fastest healthcare industry shifts in decades are happening right now.