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2022 Year In Research – A Look Back

Forrester Digital Transformation

More specifically, I wanted to share some thoughts from our research associate Aidan Riga, since he did such an outstanding job supporting […]. But before getting too far into 2023, let’s take a moment to look back at what we achieved over the previous year.

Research 130
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IBM researchers to publish FHE challenges on the FHERMA platform

IBM Services

To foster innovation in fully homomorphic encryption (FHE), IBM® researchers have begun publishing challenges on the FHERMA platform for FHE challenges launched in late 2023 by the Fair Math and the OpenFHE community. FHE: A new frontier in technology Fully homomorphic encryption is a groundbreaking technology with immense potential.

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Introducing Forrester’s Employer Branding Research

Forrester Digital Transformation

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues. Disney’s ongoing tussle with the Florida administration is playing out […].

Research 228
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Future of Web Research Services and Its Impact on Businesses

Offshore India Data Entry

Business entities can tackle this situation by handing over the web research task to some web research service providers who are popular in this field. Now let us have a deep look into how web research benefits various companies. Thus you need not to spend so much time on those data, to make crucial decisions.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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New Perficient Research Reveals Mid-Market Priorities for Order Management Selection

Perficient Digital Transformation

View the full research report to benchmark your approach and uncover where to focus your efforts to gain executive support and select the right system for your needs. Building a successful business case means highlighting the potential working capital optimization and hard dollar savings over just customer experience factors.

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September 2021 – February 2022 Research Recap — Cloud And Operations

Forrester Digital Transformation

In 2021, I started highlighting our top research each month. As a research director, I get to not only see the final outcome but also all the work and client insights that went into its creation. Hello again! For those who know me, I am quick to call these out via inquiry calls, but I’d […].

Research 130
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.