Poor Change Management Kills CRM Success — Here Is How To Get It Right
Forrester Digital Transformation
OCTOBER 3, 2022
Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM.