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The Future Of Account-Based Selling Technology

Forrester Digital Transformation

(Part two of a two-part series) In part one of this series, Account-Based Selling Technologies: What You Need To Know, Anne Slough defined account-based selling (ABS) technologies and the business value that users can expect from these solutions.

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One In Four Account-Based Marketing Programs Are Built On Quicksand

Forrester Digital Transformation

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.

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Cost Savings for Transportation Companies: How Outsourced Accounting Can Help

Paysquare

Outsourced accounting services are one area where transportation companies can achieve significant cost savings. This article delves into the concessions of outsourcing accounting operations and how it can support transportation companies to save money while keeping a competitive edge. What is Outsourced Accounting?

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Consolidating User Accounts in Azure AD B2C

Perficient Digital Transformation

Continuing that thought, I have a three-part series to discuss one more common use case for Azure Active Directory B2C: Consolidating User Accounts into a single Identity Provider. It is common for users to have multiple accounts with different identity providers. In today’s world, there are so many different online services.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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How the Digital Workforce Supports Accounting

Automation Anywhere

Finance and accounting is one of the many corporate functions that is undergoing a digital transformation. Performing reconciliations, creating reports, chasing approvals, and error-handling account for a major portion of professionals’ daily activities. A variety of functions can be automated within finance and accounting.

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Account-Based Selling Technologies: What You Need To Know

Forrester Digital Transformation

(Part one in a two-part series) Effective and actionable key/strategic account plans are an elusive quest for many sales organizations. Throughout my 30-year sales career, I’ve pursued this quest as both a rep and a sales leader. Still, it remains one of the more challenging sales issues I’ve faced. The good news is that help […].

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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4 AI Hacks to Make Sales Teams More Efficient

In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Stream the freshest data.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Data Intelligence Glossary for Recruiting and HR Professionals

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Reviewing, reporting, and refining for better results.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?