article thumbnail

B2B Marketers: It’s Time To Ditch Sourcing Metrics

Forrester Digital Transformation

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

Sourcing 246
article thumbnail

4 smart technologies modernizing sourcing strategy

IBM Services

Sourcing is getting smarter. To start, many organizations have already pivoted from a tactical to a strategic sourcing mindset—which can make all the difference when it comes to gaining and retaining a competitive advantage. But now, the benefits of strategic sourcing are becoming even more attainable thanks to innovation.

Sourcing 112
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Types of China Sourcing Agent You Need To Know

Sourcing Captain

When it comes to sourcing products from China, it’s important to understand the two types of China sourcing agents available in the market. Individual China Sourcing Agent VS China Sourcing Companies The first type of China sourcing agent is the individual sourcing agent.

Sourcing 130
article thumbnail

How to Connect with the Best Innovative China Sourcing Agent

Sourcing Captain

When it comes to finding the best China sourcing agent, it’s crucial to establish a strong connection that ensures a seamless partnership. With the right sourcing agent by your side, you can unlock incredible opportunities and access high-quality products from China.

Sourcing 130
article thumbnail

Evolution of Impact Sourcing | Market Insightsâ„¢

Everest Group

The concept of impact sourcing evolves by including an additional layer of strategic engagement level at subsequent stages of model maturity.

article thumbnail

Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

article thumbnail

4 strategic sourcing use cases to strengthen your supply chain

IBM Services

For sourcing teams, that means pivoting their mindset around selecting suppliers from a tactical, lowest-cost-above-all approach to a strategic one. Where tactical sourcing is a short-term strategy, strategic sourcing is for long-term business goals. And from that group, 71% would pay a premium for it.