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Marketing Services PEAK Matrix® Assessment 2024

Everest Group

Marketing Services Advances in technology such as generative AI and Web3, coupled with changing consumer preferences and dynamic macroeconomic conditions, have transformed the marketing landscape. Despite the influx of new entrants in the marketing ecosystem, CX remains the central focus for all stakeholders.

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What’s Driving The $2 Trillion Technology Services Market?

Forrester Digital Transformation

Co-innovation is driving the $2 trillion technology services market — 48% of the $4.2 They turn to services providers to help them translate technology’s potential into customer and business outcomes. trillion tech economy. And it has been growing faster than GDP for decades. Successful companies don’t squeeze […]

Marketing 130
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Global Marketing Is Essential for Modern Businesses

The Global Small Business Blog

©iStock/invincible_bulldog In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation.

Marketing 227
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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. So, what’s the problem?

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Putting the Revenue in Marketing Technology

Forrester Digital Transformation

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. After working closely with our practitioner and tech service provider clients and […]

Marketing 225
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Introducing The Green Market Revolution

Forrester Digital Transformation

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 246
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.