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What Super Bowl LVIII Taught Us About Reaching Invisible Healthcare Audiences

Perficient Digital Transformation

Veozah’s Super Bowl Ad Highlights an Invisible Issue By 2025, over 1 billion women will be in menopause. In fact, according to the Harvard Business Review , only about 5% to 10% of marketing budgets are earmarked for women in the 50+ category. So What Can the Super Bowl Teach Us About Invisible Audience Marketing?

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Global Growth Stronger Than Expected in 2024

The Global Small Business Blog

in 2024, the same as in 2023, as the US and emerging economies have shown resilience to previous crises, with strong consumption driving the growth. Global GDP is expected to accelerate slightly in 2025, by 3.2%. Read the entire piece , including a mention about shaky growth in Europe.

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Navigating the New FINCEN Reporting Requirements: Beneficial Ownership Information (BOI)

inDinero

The Corporate Transparency Act, which was passed in 2021, introduces new ownership information reporting requirements for businesses in the US, which will be effective from January 1, 2024. You might need to file a report if you operate a domestic or foreign entity, limited liability company (LLC), or a similar legal entity in the US.

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How IBM invests in opportunities to reach maximum equitable impact

IBM Services

We are committed to investing $250 million by 2025 across the world. Taking our education philosophy externally, we had over 7 million learners enrolled in free IBM courses through our combined education initiatives , putting us on track to meet our goal to skill 30 million people by 2030.

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Top concerns industry leaders have about cyberattacks in 2024 and beyond

IBM Services

Read about the concerns that industry leaders have for the future and three approaches organizations can take to build up their defenses. For example, in the US, the 2023-2025 CISA Cybersecurity Strategic Plan aims to increase basic-level cyber skills across the country, transform cyber education and boost the cyber workforce.

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Will It Be ‘Happily Ever after’ Post Veeva-Salesforce Divorce?

Everest Group

With the Veeva-Salesforce marriage splitting in 2025, can the two long-time partners remain business friends? In its Q3 earnings call for 2022, Veeva announced that it will not renew its Salesforce partnership when it expires in September 2025. The fairy-tale beginning!

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Climate change predictions: Anticipating and adapting to a warming world

IBM Services

According to the Geophysical Fluid Dynamics Laboratory of the US’s National Oceanic and Atmospheric Association (NOAA), “Climate models reduce the uncertainty of climate change impacts, which aids in adaptation.” Learn about the IBM Sustainability Accelerator. millimeters (0.1 inches) per year to 3.4 millimeters (0.13

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