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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Spring 2024 Salesforce Release Brings Important Changes for Healthcare

Perficient Digital Transformation

As of mid-February 2024, the Spring ‘24 release was generally available across all instances of Health Cloud bringing with it a host of improvements and added functionality for healthcare organizations. The new features and enhancements offer opportunities for efficiency, security, and insights.

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The US Is Opting For Healthcare Call Center Outsourcing Companies – Here’s Why

Magellan Solutions

In recent years, the US healthcare industry has significantly increased its reliance on healthcare call center outsourcing companies to enhance patient care and operational efficiency. Healthcare organizations can hand off their growing call center needs and redirect resources toward core clinical care.

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Top 6 IT Challenges in Healthcare Industry

31 West

Global Healthcare spending’s could reach over $10 trillion in the years to come. But the real kick in the pants is the challenges that bubble up with the incorporation of the Information Technology in Healthcare Industry. This article will aim to get you through the top 6 IT challenges faced by healthcare industry: Cybersecurity.

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5 Essential Types of Software Revolutionizing the Healthcare Industry Today

Unosquare

The life sciences industry leverages various software solutions to provide better patient care, streamline operations, and enhance medical research. It’s more critical than ever to delve into the vital roles played by software in the healthcare industry. What is Healthcare Software Called?

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Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI)

Perficient Digital Transformation

Aging Populations and Staff Burnout Combine to Create a Perfect Storm for Healthcare Staffing Shortage For the first time in US history, older adults will outnumber younger individuals. A 2022 survey showed that 47% percent of healthcare providers plan on leaving their roles in the next two to three years (Forbes, 2022).

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Implementing Personalization in Healthcare

Perficient Digital Transformation

Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. As you gather more information about your patients or members (interests, intent, historical interactions, appointment history, etc.) With this data, the experience can be targeted to that specific audience.