Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement
Forrester Digital Transformation
JANUARY 25, 2022
Google announced on Monday the arrival of Topics, a tracking system replacement for its Federated Learning of Cohorts (FLoC) approach. Google put the original proposal on hold after it drew industry criticism for being open to questionable workarounds and raising privacy red flags. Topics is a pared-back version […].
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