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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Navigating Agile in Healthcare

Perficient Digital Transformation

Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. Steps to Adopt an Agile Stance in Healthcare Transitioning an organization to Agile demands shifts in culture, processes, and mindset.

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Brent Teiken Recognized by Modern Healthcare for Excellence in Governance at Sanford Health

Perficient Digital Transformation

Modern Healthcare Magazine named Brent as a 2022 honoree of their Excellence in Governance program for his achievements in promoting diversity and successfully navigating various challenges. We discussed his key to success for overcoming these challenges and how Sanford has prioritized DE&I in healthcare.

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Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

Perficient Digital Transformation

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. YOU MAY ENJOY: Generative AI in Healthcare 3. A great digital experience simply can’t be created without cross-department collaboration.

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5 Takeaways from Perficient’s Modern Work in Healthcare Roundtable

Perficient Digital Transformation

As the state of post-pandemic work continues to evolve, the need for effective collaboration and communication is higher than ever. Healthcare companies are posed with unique challenges in adopting a hybrid, modern work environment. Encourage innovation, creativity, and ownership over ways in which colleagues collaborate.

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5 Commonly Asked Questions About Intrinsic Bias in AI/ML Models in Healthcare

Perficient Digital Transformation

Healthcare organizations play a key role in offering access to care, motivating skilled workers, and acting as social safety nets in their communities. What is the digital divide, and how does it impact healthcare consumers? How can organizations maintain an ethical stance while using AI/ML in healthcare?

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Educating the Digital Generation: The Importance of Cybersecurity Awareness in College

31 West

Educational institutions are one of the most vulnerable targets for cybercrimes as they involve a huge amount of information and personal data of students. To protect your private, financial, and healthcare data from unauthorized access or theft, it’s essential to implement cybersecurity measures.