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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Navigating Agile in Healthcare

Perficient Digital Transformation

Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. Steps to Adopt an Agile Stance in Healthcare Transitioning an organization to Agile demands shifts in culture, processes, and mindset.

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10 Ways Agile Supports Product-Driven Healthcare

Perficient Digital Transformation

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry.

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9 Healthcare Trends For 2024

Perficient Digital Transformation

Our experts are closely monitoring nine healthcare trends that are shaping industry leaders’ strategies in 2024. And this year is especially interesting, because some of the biggest and fastest healthcare industry shifts in decades are happening right now.

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Unpacking Business Transformation in Healthcare and Life Sciences

Perficient Digital Transformation

In our previous article , we illuminated the significance of business transformation for life sciences and healthcare organizations (LS/HCOs). We delved into the anticipated value and pivotal roles these initiatives play in shaping a modern healthcare environment. This promotes collaboration and fuels innovation.

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Top Emerging Opportunities for Healthcare Automation

Automation Anywhere

Healthcare’s digital transformation includes multiple potential applications of automation. Attended automation The healthcare workforce is a unique population. Healthcare requires a great deal of specialized training, knowledge, and experience. Attended automation will play an increasing role in healthcare.

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Crawl, Walk, Run, Fly: Advancing Personalization in Healthcare

Perficient Digital Transformation

Additionally, collaborative filtering algorithms can be used to drive engagement and conversions. Learn more about personalization in healthcare. Healthcare consumers have high expectations for a personalized (or at least a relevant) experience, but many healthcare organizations struggle with delivering it.