Salesforce and IQVIA’s Partnership – A Match Made in Heaven? | Blog
Everest Group
JUNE 3, 2024
The hiring of Frank Defesche – a former Veeva executive – by Salesforce to lead its life sciences division is one of several initiatives that drives home the point that the battle for market leadership is going to be fierce. However, currently, IQVIA and Salesforce have allied to confront the Customer Engagement Platform (CEP) market.
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