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Marketing Automation: Best Practices for Your Business Success

Perficient Digital Transformation

Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities.

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Top 5 Automation Use Cases for the Front Office

Automation Anywhere

The front office represents the customer-facing roles of a company — sales, customer service, field marketing, and advisory service experts. Those teams are responsible for increasing demand, increasing revenue, marketing , and after-sales services. Why front-office automation?

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How The MSP Market Is Booming ?

31 West

The global MSP market was evaluated at USD 239.71 The estimation also states that the market will grow at a CAGR of 13.4% The biggest segment in this service is the managed data center, which accounts for 16% of the market share. Managed services help optimize corporate procedures by enabling business automation.

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How Salesforce Marketing Cloud Helps You Personalise Marketing at Scale

Perficient Digital Transformation

The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing.

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Perficient Included in Forrester’s The Adobe Services Landscape

Perficient Digital Transformation

In a dynamic digital landscape, choosing the right provider among the Adobe services landscape is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation.

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The Future of Work: Enhancing Efficiency with AI-Powered Low-Code Automation

Amzur

AI-powered low-code automation holds the key. Automation, artificial intelligence (AI), and the rise of citizen developers are reshaping industries and redefining the way we work. In this blog, our goal is to look into the rise of AI-powered low-code automation and the ways it makes that happen in a work setting.

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Perficient Recognized in Forrester Continuous Automation & Testing Services Landscape Report

Perficient Digital Transformation

Organizations rely on continuous automation and testing (CAT) services to build business applications faster, with higher quality, and at scale to meet increasing market demands. Reliance on manual testing is slowly decreasing, however, organizations face challenges upskilling testers into automation engineers.