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Automating the Deal Cycle: Intelligent Automation Powering Private Equity Growth

Zinnov

As the Intelligent Automation (IA) sector experiences rapid growth, the Private Equity (PE) landscape is ripe for investment, offering a unique blend of technological innovation and market potential. VCs have benefited from investing in Intelligent Automation due to its value delivery through technological innovation.

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Let’s Chat About Conversation Automation Technology In B2B Marketing

Forrester Digital Transformation

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

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Predictions 2022: The Pandemic’s Wake Drives Automation Trends

Forrester Digital Transformation

In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.

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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester Digital Transformation

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Announcing Updates To Forrester’s Automation Services Waves

Forrester Digital Transformation

Forrester is announcing changes to our Waves focused on automation services market, to better represent the rise of automation fabrics and the changing role of systems integrators, consultancies, advisory firms and specialist services vendors in this space.

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Announcing The Forrester New Wave™: B2B Conversation Automation Solutions, Q3 2022

Forrester Digital Transformation

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.