Integrate with Optimizely Data Platform using Google Tag Manager
Perficient Digital Transformation
JULY 13, 2023
The Optimizely Data Platform (ODP) and Google Tag Manager (GTM) are powerful tools for collecting and analyzing data. ODP provides insights into customer behavior, while GTM simplifies managing marketing tags without modifying website code. GTM is a free tool that installs and manages marketing tags without changing website code.
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