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Integrate with Optimizely Data Platform using Google Tag Manager

Perficient Digital Transformation

The Optimizely Data Platform (ODP) and Google Tag Manager (GTM) are powerful tools for collecting and analyzing data. ODP provides insights into customer behavior, while GTM simplifies managing marketing tags without modifying website code. GTM is a free tool that installs and manages marketing tags without changing website code.

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2023 Future of Sourcing Awards Call for Entries Now Open

Future of Sourcing

Global Awards Program Celebrates Organizations that Exemplify Innovation, Leadership and Transformation in the Sourcing, Procurement, & Risk Industry JACKSONVILLE, Fla.-- · Innovations in Sourcing: Recognizes the practices involved with finding, evaluating and engaging suppliers of goods and services.

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Maintaining Your Adobe Launch Implementation

Perficient Digital Transformation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. However, it negatively impacts readability and scalability when it comes to analyzing what each tag does.

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Thoughts on Crowd Sourcing

SIG Speaks

SIG University Certified Sourcing Professional (CSP) program graduate Noah Wilson discusses how crowdsourcing could be the innovation that businesses need to succeed in a rapidly changing environnment. In an industry that is constantly shrinking, we need to use innovations to create economies of scale and cut costs where possible.

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Sourcing Change Management

SIG Speaks

SIG University Certified Sourcing Professional (CSP) program graduate Larry Trawick shares how excellent communication is vital in ensuring success and how important it is to incorporate effective change into your sourcing practices. While change at the sourcing level can take on many forms, i.e., tools, processes, methods, etc.,

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A Systems Approach to Sourcing & Procurement

SIG Speaks

SIG University Certified Sourcing Professional (CSP) program graduate Thomas Cooper describes how with the increasing pressures on supply chains and sourcing organizations lately, efficiency and effectiveness cannot be understated in an organization. For instance, if you take apart a car, you lose the ability to drive.

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Change Management/Sourcing Change Management

SIG Speaks

SIG University Certified Sourcing Professional (CSP) program graduate Andrew Beck shares the difficulties associated with change management in sourcing and how it can help improve inefficiencies. The sourcing lead ensured buy-in from the plant's critical stakeholders for the food service change by clearly communicating the industry.