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Maintaining Your Adobe Launch Implementation

Perficient Digital Transformation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. However, it negatively impacts readability and scalability when it comes to analyzing what each tag does.

Analytics 111
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Consent Management for Compliance and Customer Experience Benefits 

Perficient Digital Transformation

million penalty. The Growing Need for Consent Management The proliferation of privacy laws and regulations worldwide has led to a multitude of compliance deadlines. Transparency and Trust: Consent management allows businesses to be transparent about their data collection and usage practices.

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How To Set Up Sharepoint For Document Management?

31 West

With SharePoint document management, you can create a library to store documents using metadata. It allows users to upload documents and tag them with search-based keywords. In simple words, SharePoint DMS helps you manage your business data in a precise manner. Let’s learn how to set up SharePoint DMS.

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What Is Sharepoint And How Does It Work?

31 West

SharePoint is primarily a collaborative platform that enables organizations to streamline their business process with multiple features. The features like knowledge management, project management, content management, etc empower businesses to control business processes through automation and collaboration.

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The Event-Driven Data Layer: Unifying Analytics and Development Teams

Perficient Digital Transformation

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives.

Analytics 105
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Integrate with Optimizely Data Platform using Google Tag Manager

Perficient Digital Transformation

The Optimizely Data Platform (ODP) and Google Tag Manager (GTM) are powerful tools for collecting and analyzing data. ODP provides insights into customer behavior, while GTM simplifies managing marketing tags without modifying website code. GTM works by creating Tags that performs/tracks activity based on a trigger.

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From Data Swamp to Data Lake: Data Catalog

Perficient Digital Transformation

The Data Catalog and Metadata Management A Data Catalog is a collection of metadata, combined with data management and search tools, that helps corporate knowledge workers find the data that they need. Data Catalogs have become the standard for metadata management in the age of big data and self-service business intelligence.

Analytics 110