Southwest’s Crisis Is A Lesson For Innovators
Forrester Digital Transformation
JANUARY 4, 2023
Southwest Airline's 2022 holiday travel disaster happened because the airline became a victim of its own success. It failed to realize that the analysts, data and software requirements for maintaining its point-to-point network needed constant upgrading, preferring instead to return profits to shareholders via stock buy backs. The weather this winter caused a cascading series of small errors and failures that increased the load on their aging technology infrastructure, causing further failures.
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