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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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5 Essential Types of Software Revolutionizing the Healthcare Industry Today

Unosquare

The life sciences industry leverages various software solutions to provide better patient care, streamline operations, and enhance medical research. It’s more critical than ever to delve into the vital roles played by software in the healthcare industry. What is Healthcare Software Called?

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Driving DE&I In Healthcare With Global Collaboration: Insights from Chennai

Perficient Digital Transformation

I recently connected with Iyappan Rathina, a delivery director at Perficient, to discuss the benefits of global collaboration, and how that collaboration contributes to diversity, equity, and inclusion (DE&I) in healthcare. SEE ALSO: Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America.

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Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America

Perficient Digital Transformation

I recently connected with one of our colleagues in Latin America (LatAm) to discuss how she participates in global collaboration, and how that collaboration supports diversity, equity, and inclusion (DE&I) in the healthcare industry. As end-to-end partners to our healthcare clients, it is important that we: .

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Mastering healthcare data governance with data lineage

IBM Services

The healthcare industry faces arguably the highest stakes when it comes to data governance. For starters, healthcare organizations constantly encounter vast (and ever-increasing) amounts of highly regulated personal data. healthcare, managing the accuracy, quality and integrity of data is the focus of data governance.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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10 Ways Agile Supports Product-Driven Healthcare

Perficient Digital Transformation

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry.