Customer Data Platform – The Torchbearer of the Personalization at Scale Movement | Blog
Everest Group
DECEMBER 19, 2022
Learn how to achieve personalization at scale in the second blog in our series. . In our previous blog, The Rising Role of Customer Data Platforms in Data-driven Personalization, we explored the factors driving CDP’s fast growth of 25 percent in 2022. Choosing the right CDP. That’s where the Customer Data Platform comes in.
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