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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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AI-Powered Healthcare: Boosting Patient Experience and Efficiency

Premier BPO

This is the second time since 2021 that the industry average rating has shown a significant statistical decline, with nearly one-third of the industry earning a poor rating. Ten brands, including some industry heavyweights, scored their lowest ratings in the last five years. Can Healthcare Keep Up?

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Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. We believe that Perficient is uniquely positioned to deliver Salesforce platforms and services to our clients.

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AI-Powered Healthcare: Boosting Patient Experience and Efficiency

Premier BPO

This is the second time since 2021 that the industry average rating has shown a significant statistical decline, with nearly one-third of the industry earning a poor rating. Ten brands, including some industry heavyweights, scored their lowest ratings in the last five years. Can Healthcare Keep Up?

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Our Experts Share Their Insights On DE&I in Healthcare

Perficient Digital Transformation

Two years into the pandemic, significant work remains, but DE&I is now more firmly positioned in the healthcare landscape. Here’s what our experts in healthcare have to say about DE&I. ” – Theresa Rich, Strategist & Solutions Architect, Healthcare. ” – Param Singh, Director, Healthcare.

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Brand Activism in Healthcare and Life Sciences

Perficient Digital Transformation

Brand activism is a new buzzword in healthcare and life sciences spaces, and consumers are increasingly expecting their brands of choice to drive social change. So let’s talk about what brand advocacy looks like in healthcare and life sciences and how organizations can begin to build greater advocacy into their plans.