market-insights 
Forrester Digital Transformation
MAY 13, 2022
Audience insights are more critical than ever for B2B marketers. Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media?
Everest Group
MARCH 6, 2024
Gain insights into the factors related to internal organization and market focus that should be considered when rebalancing a customer experience management portfolio.
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Everest Group
SEPTEMBER 19, 2023
ON-DEMAND WEBINAR Navigating the European CXM Outsourcing Market: Trends and Insights WATCH THE WEBINAR ON-DEMAND In today’s fast-evolving business landscape, the demand for exceptional customer experiences in Europe is on the rise. What questions will the on-demand webinar answer for the participants?
Forrester Digital Transformation
MARCH 15, 2023
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Perficient Digital Transformation
NOVEMBER 22, 2023
While we hope we brought great insights to the attendees, we certainly gained our share as we attended sessions, chatted with our peers, and kept our finger firmly on the pulse of the healthcare industry. So, without further adieu, here are our top insights from HCIC 2023. 1.
Everest Group
FEBRUARY 21, 2024
Understand how next-generation AI (Gen AI) can enhance traditional AI methodologies to optimize procurement processes, leading to increased efficiency and effectiveness.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: G-P
From creating a compliant employment contract, to providing competitive benefits, to managing cross-culturally, this guidebook will help you get started with insight on how to onboard and manage talent in the top global markets.
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