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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Mastering healthcare data governance with data lineage

IBM Services

The healthcare industry faces arguably the highest stakes when it comes to data governance. For starters, healthcare organizations constantly encounter vast (and ever-increasing) amounts of highly regulated personal data. healthcare, managing the accuracy, quality and integrity of data is the focus of data governance.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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From Buzzwords to Reality: Impact Sourcing and AI for Social and Business Advancement | Blog

Everest Group

NextWealth leverages impact sourcing to drive business growth and create social impact with a unique three-pillar approach focused on talent, technology, and training. Discover the transformative power of impact sourcing firsthand through Everest Group’s sustainability teams’ eye-opening visit to the NextWealth center in India.

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Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. One of the ways healthcare organizations are moving to the cloud is by adopting digital health platforms (DHP).

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Implementing Personalization in Healthcare

Perficient Digital Transformation

Digital marketers create personas by evaluating primary and secondary sources, including ethnographic insight into people’s behavior based on direct observation and behavioral data. As healthcare consumers navigate your site, you begin to acquire “traits,” which you can use to target and deliver specific information.

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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

Perficient Digital Transformation

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. We’ve pulled together seven strategies for how to stock your editorial calendar with the kinds of relevant article topics your healthcare organization’s consumers are asking for. Let’s walk through them.