article thumbnail

Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

article thumbnail

Leading a Clinical Data Collaboration Revolution: A Success Story

Perficient Digital Transformation

Envisioning a Bold, New Clinical Trial Data Collaboration Solution Our client, a top-five pharmaceutical leader, needed an overhaul of its legacy systems to improve efficiency, enhance collaboration, and accelerate development timelines.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering healthcare data governance with data lineage

IBM Services

The healthcare industry faces arguably the highest stakes when it comes to data governance. For starters, healthcare organizations constantly encounter vast (and ever-increasing) amounts of highly regulated personal data. healthcare, managing the accuracy, quality and integrity of data is the focus of data governance.

article thumbnail

Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

article thumbnail

Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. One of the ways healthcare organizations are moving to the cloud is by adopting digital health platforms (DHP).

article thumbnail

Five open-source AI tools to know

IBM Services

Open-source artificial intelligence (AI) refers to AI technologies where the source code is freely available for anyone to use, modify and distribute. Open-source AI projects and libraries, freely available on platforms like GitHub, fuel digital innovation in industries like healthcare, finance and education.

article thumbnail

Healthcare Meets Digital Technology

Perficient Digital Transformation

Is this a model for healthcare transformation through digital technology? Martin’s dramatic series to help every aspiring healthcare professional – whether it’s snuffing out ice dragons or battling business tribalism in the digital age. And healthcare, like every other business sector, must adapt to survive.