Perficient Digital Transformation

FEBRUARY 23, 2023

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. One of the ways healthcare organizations are moving to the cloud is by adopting digital health platforms (DHP).

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Perficient Digital Transformation

OCTOBER 16, 2023

The healthcare landscape is ever evolving, and as marketers, it’s essential to stay ahead of the curve. However, industry headwinds have forced healthcare leadership teams to sharpen their strategic pencil and prioritize investments that are certain to drive results and deliver business value.

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Perficient Digital Transformation

NOVEMBER 22, 2023

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. YOU MAY ENJOY: Generative AI in Healthcare 3. So, without further adieu, here are our top insights from HCIC 2023. 1.

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Healthcare Marketing Jobbing Regulations 52

Everest Group

JUNE 26, 2023

Healthcare Payer Operations PEAK Matrix® Assessment The healthcare industry constantly evolves, requiring organizations to continuously adapt and enhance their capabilities to stay competitive. The report positions the providers’ market shares relative to each other, and evaluates their strengths and limitations.

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Healthcare Analytics Administrative Marketing 96

Magellan Solutions

FEBRUARY 14, 2024

In recent years, the US healthcare industry has significantly increased its reliance on healthcare call center outsourcing companies to enhance patient care and operational efficiency. Healthcare organizations can hand off their growing call center needs and redirect resources toward core clinical care.

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Perficient Digital Transformation

JULY 8, 2022

As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Today, digital includes data science goals of ingesting and acting on greatly increased volumes of patient-generated data, for example, to marketing approaches like personalization.

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Perficient Digital Transformation

MARCH 19, 2024

Our experts are closely monitoring nine healthcare trends that are shaping industry leaders’ strategies in 2024. And this year is especially interesting, because some of the biggest and fastest healthcare industry shifts in decades are happening right now.

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3Pillar Global

APRIL 26, 2024

My big takeaway: healthcare leaders already know what needs to be built. They lead teams with absolute expertise in their areas. – is happy with the pace of innovation in healthcare. New ideas, legacy systems Nearly every change in a healthcare process will now involve software. So what gives? That’s just the world we live in.

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Perficient Digital Transformation

JULY 22, 2022

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Understanding where a consumer is on their healthcare journey is another way to target information.

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Perficient Digital Transformation

MARCH 12, 2024

HIMSS24 draws together a vibrant and diverse community of healthcare trailblazers from around the world. Howard Krain | LinkedIn Attendees include visionary healthcare leaders, innovative disruptors, and dynamic market suppliers, among many, many other movers and shakers. And it’s all happening right now in Orlando.

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Perficient Digital Transformation

MAY 9, 2023

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Easy, right?

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Perficient Digital Transformation

MARCH 11, 2024

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry.

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Auxis

NOVEMBER 1, 2023

Discover why nearshore outsourcing is the healthcare BPO market’s top choice for judgment-intensive processes. Looking to outsource revenue cycle management?

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Nearshoring Healthcare BPO Marketing 59

IBM Services

NOVEMBER 10, 2023

This means large amounts of data being produced, stored, and exchanged every second, which is also subject of inefficiencies and gaps in its access between patients, providers, and payers given the inconsistencies in how healthcare data interoperability standards are implemented. Why is data interoperability an imperative?

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Everest Group

MARCH 14, 2024

By referring to Everest Group's IT security report, gain knowledge about the leading Generative AI use cases in healthcare and life sciences cybersecurity.

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Everest Group

DECEMBER 26, 2023

Healthcare Payer Digital Services Healthcare enterprises have made digital adoption the bedrock of their growth strategies to optimize processes, realize cost efficiencies, and enhance member experiences. They are leveraging digital services for value-based care and population health management and to comply with changing regulations.

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Healthcare Service Right-Sizing Manufacturing 59

Everest Group

AUGUST 23, 2023

Read about the various applications of the metaverse in healthcare services, from virtual hospitals to interoperability of medical data between healthcare stakeholders.

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Healthcare Service Marketing BPO 52

Everest Group

NOVEMBER 17, 2023

Gain insights into the foremost expectations of healthcare providers concerning patient engagement platforms.

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Perficient Digital Transformation

FEBRUARY 14, 2023

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. Let us count the ways. Marketing: Customer care is a natural extension of your marketing team. How much should you love customer care?

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Perficient Digital Transformation

FEBRUARY 14, 2024

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare writing training. That kind of content has its place.

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IBM Business Partners

JUNE 30, 2023

In the healthcare supply chain, there are three main challenges pharmacies, hospitals, pharmaceutical companies and patients are facing: shortages and delays; lack of convenient and cost-effective fulfillment options; and rising counterfeiting and regulatory changes, along with a persistent need for better drug cold chain management.

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Everest Group

JANUARY 11, 2024

Gain insights into how generative AI impact different healthcare stakeholder groups such as payers, providers, and patients.

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Healthcare Marketing Automation Service 52

Influx

APRIL 30, 2024

The challenge A growing healthcare marketplace platform struggles to keep up with increased support inquiries and unpredictable spikes in volume. During the COVID-19 pandemic, the healthcare platform experienced tremendous growth (6-15% per month), resulting in a high support volume that strained their internal, 50 support agent team.

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Perficient Digital Transformation

MARCH 14, 2024

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 So how can healthcare and life sciences organizations capitalize on this opportunity? billion by 2030. What to Expect 11:30 A.M. – 1:00 P.M.

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Zinnov

SEPTEMBER 21, 2023

In the rapidly evolving landscape of Healthcare, Generative AI is emerging as a transformative force, reshaping the entire industry. Powerful Machine Learning algorithms are unlocking game-changing capabilities that are reshaping the entire Healthcare & Life Sciences ecosystem.

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Everest Group

JANUARY 11, 2024

Understand the healthcare payer workflow and explore how leveraging generative AI can enhance and optimize this process.

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Healthcare Marketing Automation Service 52

Perficient Digital Transformation

FEBRUARY 13, 2024

To capitalize on this opportunity, healthcare and life sciences organizations need a scalable, adaptable ecommerce solution that supports the safeguarding of protected health information (PHI). Adobe is revolutionizing healthcare commerce with Adobe Commerce’s ability to deliver HIPAA-ready and personalized healthcare experiences.

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Perficient Digital Transformation

MARCH 5, 2024

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. Depending on the size of your marketing team, one high-quality blog article a week could be a big ask. Health tips are a great option to help your provider SMEs dip their toes in the waters of healthcare blogs.

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Perficient Digital Transformation

APRIL 4, 2023

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). While healthcare delivery, marketing, and operational issues may be shared across most of the industry, the solutions need to be adjusted to meet organization-specific business goals, target patient populations, and staffing strategies.

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Perficient Digital Transformation

FEBRUARY 12, 2024

According to Psychology Today in 2022, 42% of women between 50 and 59 have never discussed menopause with their healthcare provider. In fact, according to the Harvard Business Review , only about 5% to 10% of marketing budgets are earmarked for women in the 50+ category. But it’s an issue that we as a society largely don’t discuss.

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Everest Group

JANUARY 11, 2024

Explore the ways in which generative AI can enhance and complement traditional AI in certain healthcare applications, bringing about advancements in specific healthcare use cases.

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Healthcare Marketing Automation Service 52

Zinnov

MARCH 15, 2024

Healthcare payers and providers confront significant challenges that hinder the delivery of effective and accessible care. Both payers and providers are deeply affected, as these issues directly impact patient care quality and the financial sustainability of healthcare systems.

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Healthcare Pharmaceuticals Engineering Insurance 52

Everest Group

OCTOBER 12, 2023

Home-based healthcare is gaining relevance within the healthcare industry. Learn how it varies by type of care in Everest Group's latest report.

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Healthcare Marketing Service 59

Everest Group

MARCH 14, 2024

Discover the primary growth opportunities in the healthcare and life sciences industry for cybersecurity services

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Perficient Digital Transformation

MARCH 29, 2024

And importantly, health plans and systems increasingly rally d igital , IT , and marketing teams as important partners in this transformation work. T he A gile approach enhances HCO’s dynamic mission – centric e nvironment and streamlines work toward project milestones that can pos itively influence healthcare experiences and outcomes.

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Perficient Digital Transformation

OCTOBER 17, 2023

The term “business transformation” in healthcare and life sciences sig nifies more than just an industry trend. In the context of healthcare and life sciences, changes are driven by a combination of evolving patient and member needs, increased market competition, technological advancements, and shifting regulatory landscapes.

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Healthcare Collaborations Marketing Efficiency 52

Everest Group

MARCH 14, 2024

Discover the six essential investments in IT security for providers of healthcare and life sciences IT services.

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