Retail Media Networks Are Making Millions—Here’s How You Can Too! | Blog
Everest Group
OCTOBER 24, 2024
Retail media networks (RMNs) are transforming the way retailers and consumer packaged goods (CPG) brands collaborate in the digital advertising space. What exactly does all this mean, and how are brands and retailers making money from it? Why are RMNs growing while traditional digital marketing still exists?
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