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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Mastering healthcare data governance with data lineage

IBM Services

The healthcare industry faces arguably the highest stakes when it comes to data governance. For starters, healthcare organizations constantly encounter vast (and ever-increasing) amounts of highly regulated personal data. healthcare, managing the accuracy, quality and integrity of data is the focus of data governance.

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Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care.

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A Healthcare Story: Improving Health Plan Buying and Maintenance Processes With Salesforce

Perficient Digital Transformation

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). Using Salesforce Health Cloud, we can help address these outcomes by delivering digital experiences at scale with 360-degree patient data, intelligent care collaboration, and personalized end-to-end experiences.

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A quick guide to digital transformation in the healthcare industry

The Scalers

Technology has transformed every industry from bottom to top, and healthcare is no exception. Remote consultations, easy access to medical records, and better diagnosis are benefits digital transformation in the healthcare industry has already brought to patients. What’s digital transformation in the healthcare industry?

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Perficient Included in Forrester’s The Adobe Services Landscape

Perficient Digital Transformation

Recognized Among Notable Adobe Services Vendors Forrester requested information from 27 providers to complete its comprehensive report and classified them based on geographic focus, industry focus, type of partner, size, and business scenario differentiation.