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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America

Perficient Digital Transformation

I recently connected with one of our colleagues in Latin America (LatAm) to discuss how she participates in global collaboration, and how that collaboration supports diversity, equity, and inclusion (DE&I) in the healthcare industry. As end-to-end partners to our healthcare clients, it is important that we: .

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Driving DE&I In Healthcare With Global Collaboration: Insights from Chennai

Perficient Digital Transformation

I recently connected with Iyappan Rathina, a delivery director at Perficient, to discuss the benefits of global collaboration, and how that collaboration contributes to diversity, equity, and inclusion (DE&I) in healthcare. SEE ALSO: Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America.

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Business Transformation in Healthcare and Life Sciences

Perficient Digital Transformation

The term “business transformation” in healthcare and life sciences sig nifies more than just an industry trend. The Imperative for Transform ation in Healthcare & Life Sciences Given the ever-shifting sands of healthcare and life sciences, transformation i sn’t a luxury – it’s a necessity.

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Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care.

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Navigating Agile in Healthcare

Perficient Digital Transformation

Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. Steps to Adopt an Agile Stance in Healthcare Transitioning an organization to Agile demands shifts in culture, processes, and mindset.