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Navigating Trust and Data in Healthcare Marketing

Perficient Digital Transformation

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient Digital Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Solving Healthcare Challenges with Digital Health Platforms

Perficient Digital Transformation

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care.

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Healthcare Payer Operations PEAK Matrix® Assessment 2023

Everest Group

Healthcare Payer Operations PEAK Matrix® Assessment The healthcare industry constantly evolves, requiring organizations to continuously adapt and enhance their capabilities to stay competitive. The report positions the providers’ market shares relative to each other, and evaluates their strengths and limitations.

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9 Healthcare Trends For 2024

Perficient Digital Transformation

Our experts are closely monitoring nine healthcare trends that are shaping industry leaders’ strategies in 2024. And this year is especially interesting, because some of the biggest and fastest healthcare industry shifts in decades are happening right now.

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5 Essential Types of Software Revolutionizing the Healthcare Industry Today

Unosquare

The life sciences industry leverages various software solutions to provide better patient care, streamline operations, and enhance medical research. It’s more critical than ever to delve into the vital roles played by software in the healthcare industry. What is Healthcare Software Called?

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A Healthcare Story: Improving Health Plan Buying and Maintenance Processes With Salesforce

Perficient Digital Transformation

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). Using Salesforce Health Cloud, we can help address these outcomes by delivering digital experiences at scale with 360-degree patient data, intelligent care collaboration, and personalized end-to-end experiences.