Tue.Jun 14, 2022

article thumbnail

Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar

Forrester Digital Transformation

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Jobbing 239
article thumbnail

Being a Good Global DE&I Leader

The Global Small Business Blog

©iStock/melitas How do you define Diversity, Equity, and Inclusion as it relates to your career? How comfortable are you with differences and variety with the people you work with within your company? What is something you can do to step into the role of an ally or advocate to serve and support others in your workplace? All good questions. Read on to get some answers and learn how to raise awareness for others on how they can get involved and take action to make a difference in the lives of thos

194
194
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Merchants Want From Their Payments Provider

Forrester Digital Transformation

As part of the latest Forrester Wave evaluation of the merchant payment provider market, we spoke with 23 customer references (i.e., merchants like retailers and brands) about their experiences with their current payment provider.

Retail 130
article thumbnail

Accelerating toward net zero: The green business building opportunity

McKinsey and Company

Surging demand for zero-carbon technologies, materials, and services gives companies opportunities to build new green businesses. Leaders that move quickly could see exponential growth.

Service 106
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

New Data: Ads On Netflix And Disney+ Will Pay Off

Forrester Digital Transformation

Yes, ads are coming to both Netflix and Disney+. Facing its first subscriber drop in more than a decade, Netflix teed up its plan for an ad-supported tier that could launch by the end of this year – sooner than originally implied on the company’s most recent earnings call. However, rival Disney+ not only beat […].

Marketing 130
article thumbnail

How to unlock the full value of data? Manage it like a product

McKinsey and Company

Creating reusable data products and patterns for piecing together data technologies enables companies to derive value from data today and tomorrow.

More Trending

article thumbnail

Giving developers a leading role in cybersecurity

McKinsey and Company

Cyber-attacks are happening at such a breakneck pace that protecting against them increasingly starts when developers are first building software. Snyk has built a thriving business by providing the tools that enable this new approach to succeed at scale.

article thumbnail

Fine Tune & Maintain Your Contact Center with an Amazon Connect Health Check and Managed Services

Perficient Digital Transformation

In the contact center world agents and supervisors need to manage customer complaints, inquiries, orders, technical support, and many other functions. To provide the best customer experience, many contact centers add layers of complexity, including more skills around different tools and technologies. But how effectively do these complex tools do their jobs?

article thumbnail

Advanced tech elevates process modeling in batch-processing industries

McKinsey and Company

In high-volume batch-processing industries, reliable models of manufacturing processes can help companies cut production costs while improving quality and performance.

article thumbnail

Leveraging clean-room technology for better ad buys

Capgemini

My team and I are delighted that Snowflake has honored Capgemini with a special Media Competency Badge for accelerating innovation via the Snowflake Media Data Cloud. This is an important recognition of how we’re helping publishers, advertisers, and other parties prosper in an increasingly complex media landscape. . The sector faces numerous challenges, but three data-specific ones stand out. .

article thumbnail

Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

article thumbnail

The McKinsey Crossword: Four Dimensions | No. 80

McKinsey and Company

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win.

65
article thumbnail

What’s the Difference Between Direct and Indirect Procurement?

Obobo

RFI (Request For Information) Definition. Requests for information (RFI) are fairly formal documents written by an organization in order to collect information from potential suppliers in order to determine their capabilities. In an RFI, customers are asked to provide information about their business and send it to potential suppliers. The RFI (Request for Information) is usually the first and most fundamental type of set of requests intended to refine a list of vendors that are strong prospects

article thumbnail

Future-proofing the supply chain

McKinsey and Company

With supply chains in the spotlight, three new long-term transformation priorities form a fresh focus for competitive advantage.

article thumbnail

Cash Flow To Sales Ratio: Formula, Example, Analysis

Planergy Software

Clients and results. More Customers. We saved more than $1 million on our spend in the first year and just recently identified an opportunity to save about $10,000 every month on recurring expenses with PLANERGY. Cristian Maradiaga. King Ocean. Book a Live Demo. Download a free copy of "Preparing Your AP Department For The Future", to learn: How to transition from paper and excel to eInvoicing.

Sales 52
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Lone Worker Hazards: What Are The Risks For Lone Workers?

Perillion

Getting hurt or having a medical emergency on the job is frightening, but it’s even scarier for lone workers. Nearly one in five lone workers (19%) have struggled to get help after an accident, according to a recent survey conducted by TrackPlus. What’s more, almost half (44%) said they felt unsafe at work. This is clearly unacceptable, and employers have a responsibility to improve conditions for lone workers.

Jobbing 52
article thumbnail

Understanding emotions: the route to humanizing your workplace

Neeyamo

Emotional intelligence (EI) increases employee retention rate by 400%. And it does not stop with that. EI decreases lost-time accidents by up to 50%, increases productivity by 40%, and the ROI is a whopping 1500%! But what is emotional intelligence? Why is it increasingly important for organizations to adopt it? Is emotional intelligence linked to productivity?

article thumbnail

Direct Sourcing: How to Influence, Adopt, and Execute | Webinar

Everest Group

Everest Group’s Arkadev Basak and Anirudha Kulkarni will be speaking in a webinar titled, “Direct Sourcing: How to Influence, Adopt and Execute.” The speakers will discuss: Demystifying common misconceptions around direct sourcing. Adoption approaches and key elements for a successful program. Insights on potential program challenges and how to tackle them.

article thumbnail

Should You Grow Your France-Based Company Internationally?

Globalization Partners

You might have chosen France as your company’s base because it’s your home country, or you were attracted to incentives offered by the government, such as the France 2030 recovery plan or support schemes that lower taxes and labor costs from 33 percent to 25 percent. But there comes a time when you want to take your company to the next level, and one way to do that is by setting up branches or satellite locations in other countries.

article thumbnail

Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

article thumbnail

You may be surprised to know who’s really in prison

Intelligent Sourcing

If I made a list of all my mistakes it would take a while to apologize for all of them. I think many of us, at one point, moved through life as younger, freer beings; I remember feeling invincible. If we were sitting together right now, talking about old school days, we would be sharing […]. The post You may be surprised to know who’s really in prison appeared first on Intelligent Sourcing.

article thumbnail

The 5 Steps to Create a SaaS Marketing Video that Attracts and Converts New Users to Your Startup

SPD Load

Video marketing is an excellent way to attract and convert customers. In fact, 99% of marketers who already use video are planning.

article thumbnail

The Better Method

SIG Speaks

SIG University Certified Sourcing Professional (CSP) program graduate Nancy Wieskus shares the "Better Method" for procurement teams to implement into their procurement system. The hybrid procurement method combines a central procurement base with subject matter experts (SMEs) already in each department to balance stakeholders' functionalities and strategic sourcing, which gives the business the best of both worlds. .

article thumbnail

Living for the Weekend: 4-Day Workweek Pros and Cons

Velocity Global

The modern office is changing. While arriving at an office building in business casual attire used to be the norm, employees are now opting to log on to their remote job from the comfort of their own homes throughout the world. Employers, too, are looking for ways to attract the modern workforce by providing innovative and comprehensive benefits that prioritize employee mental health and wellness.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

How to Protect Your Clients from Ransomware – 7 Actionable Steps

31 West

Acer, the sixth-largest PC vendor, figures in the list of one of the biggest electronics firms. Still, it couldn’t stop becoming a victim of a malicious REvil ransomware attack. In fact, the ransom demanded was a whopping $50,000,000! If hackers can exploit Acer, small and mid-sized firms need to be even more cautious. Data breaches won’t vanish soon.

article thumbnail

The Perfect Storm: Where to Begin in Your Content and Commerce Approach

Perficient Digital Transformation

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and customer satisfaction through your people, business, and technology.

111
111