Fri.Mar 17, 2023

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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester Digital Transformation

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals. B2B Marketing Marketing Operations

Marketing 231
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People of Perficient: Meet Lorena Garza, Sr. Security and Compliance Analyst

Perficient Digital Transformation

To tell women that they can achieve anything is one thing.

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Take Control Of Your DAM Experience 

Forrester Digital Transformation

With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging and interactive content, while strictly managing spend.

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Meeting changing consumer needs: The US retail pharmacy of the future

McKinsey and Company

In the face of industry headwinds, pharmacies can work to make the most of their distinct advantages to meet shifting consumer needs. Insights on Healthcare Systems & Services Health Care Pharmaceuticals Health care providers United States

Retail 113
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Don’t Rely On The Butterfly Effect To Measure Business Value

Forrester Digital Transformation

It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.

Marketing 130
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The times for multiples: Why value creation always comes first

McKinsey and Company

Beware of solving for enterprise multiples instead of value creation. Strategy & Corporate Finance Insights Capital management Valuation Corporate Finance

Finance 102

More Trending

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Women Matter, Spain: Women are still far from top corporate-leadership positions

McKinsey and Company

Women are well represented in the country’s workforce but are relatively scarce at the top—and that won’t change anytime soon given current promotion trends. Yet companies can act to turn the tide. Diversity and Inclusion Spain Women & Leadership Diversity

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When Profits And Principles Collide, Everyone Loses

Forrester Digital Transformation

Sadly, the world of AI has moved from ethics washing to ethics squashing. Microsoft recently laid off its entire ethics and society team. The team was responsible for transforming the principles created by Microsoft’s Office of Responsible AI into consistent rules and practices.

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Creating 10X Women Entrepreneurs in India 2023

Zinnov

As Sheryl Sandberg stepped down from Meta, she left an important message for future generations – “In the future, there will be no female leaders. There will just be leaders.”

Retail 98
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Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Forrester Digital Transformation

It’s been a week of generative AI showing up in everything, everywhere, all at once. From GPT-4’s arrival, to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop.

Marketing 130
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Top 7 Global Employment Challenges

Global expansion brings many opportunities for companies. However, there are pitfalls along the way that can slow down progress. In this eBook, we look at the 7 key challenges to global growth, and ways to minimize expansion headaches.

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Bridging the talent gap in state government postpandemic

McKinsey and Company

Facing critical staff shortages, state Chief Administrative Officers are moving forward with newly invigorated strategies for attracting and retaining workers. Public & Social Sector Insights Government Public Sector United States

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Is your revenue tech strategy beach ready?

Forrester Digital Transformation

Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.

Sales 130
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CEO alpha: A new approach to generating private equity outperformance

McKinsey and Company

To create and sustain high performance, private equity sponsors must make building distinctive PE CEOs a priority. Here’s how. Insights on Private Equity & Principal Investors Private Equity

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Web Content Accessibility Guidelines

Perficient Digital Transformation

What is WCAG? Web Content Accessibility Guidelines ( WCAG ) are a set of guidelines developed by the World Wide Web Consortium ( W3C ) to ensure that websites and web content are accessible to all users, regardless of their abilities or disabilities.

Design 62
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Getting Real About Moments That Matter with Roku

VXI

Key takeaways from EITK’s Customer Response Summit 2023 If the last few years have taught us anything, it’s to appreciate human interactions, empathy, and care.

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If Only Yankee Stadium II Had Been Built With Blockchain

Perficient Digital Transformation

In the Bronx, NY in April of 1998, it was the best of times, and it was the worst of times. The Yankees had won a World Series two seasons prior and had started their 1998 season with their young shortstop, Derek Jeter, on his way to his first All-Star game.

Design 62
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What do we know about quantum computing?

Vilmate

The modern IT industry covers a fair share of human needs. Or not? When it comes to handling molecular structures, for instance, a standard computer isn’t the best helper. Time to talk about supercomputers and quantum computing.

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Transformation Imperatives for Wholesalers and MGAs in Insurance: Exploring Opportunities to Unlock the Next Growth Phase | Blog

Everest Group

Managing General Agents (MGAs) and wholesalers are becoming increasingly relevant in the insurance ecosystem due to the unique advantages they have over brokers/agents.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Digital Solutions for Restaurants: Virtual Audit & Coaching Innovation

Auxis

Finance Transformation Case Studies Finance & Accounting Outsourcing

Finance 52
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InsurTechs Are Enabling Insurers to Unlock Significant Unrealized Value Across Core Operations | Market Insights™

Everest Group

InsurTechs VIEW THE FULL REPORT Insurance Industry Market Insights™ insurance insurtech SCM SVM

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What do we know about quantum computing?

Vilmate

The modern IT industry covers a fair share of human needs. Or not? When it comes to handling molecular structures, for instance, a standard computer isn’t the best helper. Time to talk about supercomputers and quantum computing.

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InsurTech Trailblazers Disrupting the Insurance Value Chain | Market Insights™

Everest Group

InsurTech VIEW THE FULL REPORT Insurance Industry Market Insights™ insurance insurtech SCM SVM trailblazer

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially. Companies can find the talent they need in top emerging fintech hubs around the world. Highly skilled global candidates are available to hire — companies just need to know where to look for them.

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Tokenizing nontraditional assets: A conversation with Ascend Bit’s Brian Clark

McKinsey and Company

The chief product officer of a Bangkok start-up explains his company’s mission to leverage blockchain innovation for the mothership. Digital Insights Financial Services Digital Growth Innovation

Service 65
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Case Study: Helping a Service Provider Get M365 Price and Solution Metrics Right | Market Insights™

Everest Group

M365 LEARN MORE ABOUT OUR PRICING SERVICES Market Insights™ Pricing Service Provider Industry pricing service provider

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A new generation of transformers is rising

HCL Technologies

A new generation of transformers is rising bharath_mb Fri, 03/17/2023 - 07:02 Time and again whenever the word ‘transformers’ appears, it evokes memories of Sentinel Prime and Optimus Prime—the Autobots.

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The Key to Optimizing M365 E5 Package: Best Practices and Benchmarks | Market Insights™

Everest Group

M365 LEARN MORE ABOUT OUR PRICING SERVICES Benchmarking Market Insights™ Pricing benchmarking pricing

Service 52
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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The metaverse: a metaphysical universe in emergence

HCL Technologies

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Definition and Benefits of Evergreen Services | Market Insights™

Everest Group

Evergreen Services LEARN MORE ABOUT OUR PRICING SERVICES ESG and Sustainability Market Insights™ pricing sustainability

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Google Cloud

HCL Technologies

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Demystifying Detection and Response Offerings | Market Insights™

Everest Group

Detection and Response LEARN MORE ABOUT OUR PRICING SERVICES Market Insights™ Pricing pricing

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How HR Can Create A Connected Talent Experience in the New World of Work

Speaker: Soula Courlas, Interim Chief People Officer, PwC & Sara Blanchard, Director & National Culture Lead, Workforce of the Future, PwC

Join PwC’s Interim Chief People Officer, along with their Director & National Culture Lead, to learn how they are connecting their hybrid workforce with innovative strategies and 10KC’s all-in-one platform. The event will be an opportunity for HR and people leaders to gain actionable talent experience strategies to engage and develop their workforces.