What Super Bowl LVIII Taught Us About Reaching Invisible Healthcare Audiences
Perficient Digital Transformation
FEBRUARY 12, 2024
In fact, according to the Harvard Business Review , only about 5% to 10% of marketing budgets are earmarked for women in the 50+ category. But that same cohort of women is responsible for about 27% of consumer spending, according to Forbes. So What Can the Super Bowl Teach Us About Invisible Audience Marketing?
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