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What I Learned About Sales Technology In 2022

Forrester Digital Transformation

In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns. Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on.

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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Forrester Digital Transformation

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers.

Sales 246
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Prepare Now For Successful 2022 Channel Sales Planning

Forrester Digital Transformation

Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan. Management and growth of the channel is too important to be left to chance.

Sales 243
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Sales Content Solutions: A Lid for Every Pot

Forrester Digital Transformation

The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.

Sales 246
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”.

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In 2022, Insights-Driven Sales Organizations Will Win

Forrester Digital Transformation

B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.

Sales 246
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Sales Enablement Technology Decisions Just Got Easier: Introducing the Now Tech, 2022

Forrester Digital Transformation

Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.

Sales 246
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Reshoring – The Future of Supply Chains

Speaker: Rosemary Coates - Board Member & Founder at Reshoring Institute, Best-selling Author, Host of the Frictionless Supply Chain podcast

Companies can lower the risk of disruptions by shortening the supply chain and moving manufacturing close to the points of sale to reduce the need for expensive and time-consuming transportation. September 1st, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST How reshoring can help with disruptions. How to reduce risk.