CSAT vs. CES vs. NPS: How to turbocharge key metrics for contact centre success
TTEC
OCTOBER 11, 2021
CSAT is a simple customer satisfaction survey methodology that measures a customer's satisfaction with an organisation. It's calculated by asking questions about the customer's experience, which is formatted into a survey scale that can range from 1-3, 1-5, or 1-10. A negative aspect of NPS scoring is the sheer volume of NPS surveys.
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