Wed.May 18, 2022

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Pricing Your Product for Export Markets

The Global Small Business Blog

©iStock/asiandelight Are you getting ready to export your product overseas? Debating whether you should price it at $5 or $7? How do you decide? Leif Holmvall, veteran exporter, author, consultant and coach on exporting, has a tip or two to share with us. Leif has more than 45 years of experience doing business in 100-plus countries with the focus on helping businesses expand internationally.

Marketing 167
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Shape How People Trust You

Forrester Digital Transformation

Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities.

Jobbing 130
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CRN Recognizes Lynn Brading to the 2022 CRN Women of the Channel List

Perficient Digital Transformation

CRN is a prominent channel outlet where five Perficient colleagues were recently recognized on the 2022 CRN Women of the Channel list. This annual list highlights women who are some of the most influential leaders in the channel for their incredible accomplishments, strategic vision, thought leadership, and channel advocacy. We previously celebrated Liza Sisler and Liz Stuart for their accomplishments and recognition on the 2022 list.

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Leadership Change, Not Change Management

Forrester Digital Transformation

Whether you refer to digital transformation, customer experience transformation or sustainable transformation, the most important success factor is often the same, whatever the industry. It is all about the role leaders play in evolving the culture of their organisation. As my colleague Katy Tynan sums it up, this is more about leadership change than about […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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More Than a Trend: Why You Should Choose Business Process Outsourcing

NoonDalton

For many businesses, maintaining focus on their core vision and mission can be difficult in an environment that requires them to take on a variety of secondary duties. What can a company do to strike a balance between client loyalty and the requirement to execute a range of back-office activities, such as processing sensitive customer data and ensuring regulatory compliance?

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The Majority Of Chinese Social Media Users Are Social Savants

Forrester Digital Transformation

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media. When we compared the attitudes of online adults in […].

Marketing 130

More Trending

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Forrester’s Q2 2022 Integrated Software Delivery Platform Now Tech: A Primer

Forrester Digital Transformation

Vendors replied to our invitation to participate in Forrester’s Q2 2022 Integrated Software Delivery Platform (ISDP) Now Tech with a common refrain: “what is an ISDP?” Now that we’ve published the ISDP Now Tech, we thought it’d be good to go in depth into where this category came from, why it matters, identify four different […].

Software 130
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For many Americans, economic opportunity seems increasingly out of reach

McKinsey and Company

Low unemployment doesn’t seem to dispel the gloom about inflation, the McKinsey American Opportunity Survey shows.

Marketing 121
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Game Moderation [4 Things You Must Absolutely Know]

Pure Moderation

Content Moderation for Online Gaming Communities. You may have heard of game masters or human moderators within video gaming communities but have you ever wondered why game moderation is essential? If you are into video games or have done administrative duties for video gaming then you’re most likely aware that the behaviour of players can make or break an entire game.

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Forward Thinking on trade, vaccines, and sustainable and inclusive growth with WTO Director-General Ngozi Okonjo-Iweala

McKinsey and Company

The World Trade Organization’s first African—and first female—director-general reflects on the impact of the pandemic on trade, the imperative to ensure that vaccines reach Africa and other emerging economies, and how to ensure that trade is more inclusive in the years ahead.

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Global Hiring Guide for Startups

Grow your startup beyond borders and boundaries. Global expansion is the ultimate goal for many startup founders. However, to successfully enter new markets and grow internationally, you need a sound and scalable global recruitment strategy. In this eBook, you’ll discover how you can gain a competitive edge over your business rivals through the latest technology, harnessing global contractors, and using a global employment platform.

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People of Perficient: Meet Lindsey Rhead, Lead Technical Consultant

Perficient Digital Transformation

I recently sat down with one of our lead technical consultants, Lindsey Rhead. Lindsey has expertise in topics relating to the social determinants of health and a passion to influence meaningful change. I enjoyed hearing more about her position at Perficient and the role Perficient plays in creating a more equitable healthcare industry, and I’m sure you will too.

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Grocers’ sustainability opportunity in transforming the food system

McKinsey and Company

Now is the time for grocers to develop strategic sustainability transition plans focused on value creation and think more broadly about the role they can play in encouraging change across the full value chain.

Retail 64
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The Importance of Application Modernization for Businesses in 2022

Perficient Digital Transformation

Application modernization is a growing area of focus for enterprises, especially in the wake of the COVID-19 pandemic. Why? Because business leaders feel increasing pressure to drive innovation. Digital trends, remote work, and escalating customer expectations are among the reasons. No industry is immune to these dynamics. Businesses must evolve to succeed, which is why so many organizations opt for digital transformation.

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IBM Reimagines Its Relationship with Partners: A Q&A with IBM Ecosystem General Manager Kate Woolley (Part 1)

IBM Business Partners

Kate Woolley was a veteran Bain & Company partner when IBM chairman and CEO Arvind Krishna recruited her to become his chief of staff in 2020. Since that time, she has played an instrumental supporting role for the CEO, helping amplify his strategic priorities throughout the company. In January, Woolley stepped into a new role—both for her and for the company—as IBM Ecosystem General Manager.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Purposeful Duplicates in Marketo and Engagement Programs

Perficient Digital Transformation

Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is interested in. . Whatever the reason behind the duplicates may be, their presence in an instance can make a nurture strategy difficult to execute.

Design 69
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The urgent need for moral leadership

Intelligent Sourcing

In times of crisis, when uncertainty is rife, leaders who can inspire trust and temper anxiety are indispensable. Given how tumultuous the world is, the need for robust and moral leadership feels more critical than ever. Unfortunately, positive examples in business and politics alike seem few and far between. An organisation’s culture is heavily influenced […].

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What Is Call Center Forecasting (and How to Increase Your Forecast Accuracy)

Balbelforce

Call center forecasting is a set of practices that aims to determine the contact volume and number of agents needed to handle that contact volume over a set period of time. To increase forecast accuracy, use Excel and Workforce Management software. Accurate forecasting optimizes productivity and ensures contact centers have the right number of agents to deal with contact volume.

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Top 6 Reasons Why Automation Testing Strategies Fail

Amzur

Reading Time: 5 minutes. Whenever there is a new technology or tool creating buzz in the market, we immediately ask “What is the success rate of that tool?” . You should, too. . Take testing automation, for example. One of the biggest tech buzz terms in recent years, testing automation helps organizations deliver high-performance applications while optimizing their time-to-market efforts.

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Top 7 Global Employment Challenges

The benefits of expanding internationally are endless, especially if you approach it the right way. However, there are pitfalls along the way that can slow down progress. Global expansion brings many opportunities for companies —business growth, brand-building in new markets, and access to diverse talent pools worldwide. However, international growth can come with challenges.

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Top Employers for Tech Talent – Who is Winning the Tech Talent War? | LinkedIn Live

Everest Group

LINKEDIN LIVE. Top Employers for Tech Talent – Who is Winning the Tech Talent War? May 18, 2022 |. 10:00 AM EDT | 11:00 AM EDT | 4 PM BST. The expectations of today’s technology workforce have changed and continue to evolve. As a result, employers are needing to focus on creating compelling employee value propositions, especially in light of the Great Resignation and the persistent demand for talent required by digital growth.

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The Importance of Shadow Payroll for Global Businesses

Airswift

Understanding the function of shadow payroll. Shadow payroll is a term you may frequent if you are working in a multinational organization. While the term seems elusive, its function is critical to an organization that has a significant foreign presence.

Payroll 52
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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

Blue Ocean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. As Blue Ocean continues to position itself for growth in the post-pandemic era, Amy will play an integral leadership role in this effort, leveraging her extensive knowledge of the business to power sales and marketing initiatives.

Sales 52
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Konecta-Comdata Merger Creates a Business Process Outsourcing (BPO) Giant – What Does it Mean for the CXM Market?

Everest Group

The planned merger announced last month between Konecta, the leading provider of Spanish-speaking Customer Experience solutions, with Italy-based customer management provider Comdata will create the sixth-largest player by revenue in the customer experience Management (CXM) BPO sector. This consolidation will intensify competition in the attractive CXM market, with the combined entity commanding close to €2 billion in revenues and €300 million in EBITDA.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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ScaleHub to present at the Outsourcing & Shared Services Germany Forum in Berlin

ScaleHub

ScaleHub is excited to present the power of crowdsourcing at the Outsourcing & Shared Services Germany Forum on 8 June in Berlin. In its seventh year, the Forum and the RPA & Smart Automation Germany Forum “represent a well-founded and results-orientated dialog without commercial interest.” Represented by Susanne Richter-Wills , Vice President Sales EMEA, ScaleHub will present “Scalable Automated Crowdsourcing Solutions,” during which Susanne will, among other topics, discuss crowdsourci

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What can Oil & Gas companies do to retain talent during the energy transition?

Airswift

Source: Pexels/Johannes Plenio.

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Outsourcing Workforce Solutions 101

Magellan Solutions

What do you need to know about Outsourcing Workforce Solutions? It’s no secret that outsourcing is the best bet for a better value at a low price. . Now that many businesses all over the world outsource many of their daily business functions, it’s time to consider if outsourcing your workforce may do wonders for your business and your budget. . So you’ve made the decision to outsource.

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What motivates energy professionals to join a company?

Airswift

Source: Pexels/Gustavo Fring.

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Global Hiring Guide: Top Emerging Fintech Hubs

The fintech industry is growing exponentially — in the first quarter of 2022, the sector saw a 182 percent increase in tech job growth. However, experts are warning that local candidates to fill those roles may become scarce in certain areas. In fact, according to a report from Korn Ferry, by 2030, more than 85 million jobs could go unfilled across three major industries: telecommunications, manufacturing, and technology.

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Get Analysts To Notice Your Unsolicited Email

Forrester Digital Transformation

Believe it or not, I love getting unsolicited email from a vendor. These messages keep me informed about developments in the areas I cover. They’re part of how I learn. A good email tells me a lot, and I’ll take what I’ve learned to Forrester’s clients. A not-so-good email will – at best – do […].

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Pushing granular decisions through analytics

McKinsey and Company

The potential effect of advanced analytics on grocery retail is great, but retailers will need to seize the opportunity.

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Challenging the tech skills shortage in Australia with global talent

The Scalers

CONTENTS A crippling battle for local talent How can tech leaders address the skills shortage in Australia? Onshore Australian tech teams Outsourcing to outside Australia Offshoring to outside Australia Building tech teams beyond borders — the Australia and New Zealand edition What will you learn? The skills shortage in Australia is showing no real signs of easing, despite pandemic restrictions easing in the region.

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Procurement for prosperity: How UK CPOs can navigate uncertainty and change

McKinsey and Company

To thrive in turbulent times, chief procurement officers can strengthen strategic foresight and innovation, nurture talent, and deliver social value.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.