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Data is essential: Building an effective generative AI marketing strategy

IBM Services

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

Marketing 123
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Improving supply chain resiliency in the industrial sector

IBM Business Partners

The industrial sector is facing a perfect storm when it comes to their supply chains: an outdated reliance on manual processes, raw materials demand that will likely outpace supply, as well as potential resource constraints. As an added benefit, this can reduce working capital tied up to carrying high M&R part inventory levels.

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SaaS Vs PaaS Vs IaaS: Understanding the Cloud Computing Landscape

TMS

Delivering computing resources through the internet, such as storage, artificial intelligence, processing power, networking, databases, analytics, and software applications, is known as cloud computing (the cloud). This offers adaptable resources, quicker invention, and scale economies.