Deliver an OEM Parts Program That Captures Customers for a Lifetime
Perficient Digital Transformation
FEBRUARY 13, 2024
Dealers are going to look at three things to judge whether to engage in an OEM parts program: The overall cost of the program and ROI Overall sales impact and lift directly from the program The success of other dealerships using this program An OEM parts program must have a hallmark of simplicity in terms of the approach to commerce.
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