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Digital strategy vs. digital transformation: 3 ways to make both work for your brand

TTEC

A digital transformation, for instance, may include introducing new digital channels, automation, omnichannel experiences, and AI-enabled solutions. Too often, brands mistakenly assume a digital strategy is only about digital channels and technology, and they don’t take the time to align it to the broader business capabilities.

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Captive contact centre vs. outsourcing: The most overlooked part of retail CX

TTEC

Deciding whether to manage a captive contact centre or partner with a customer experience outsourcer is critical to delivering a customer experience that is aligned with a retailer’s rate of growth and meets customer expectations. This means retailers must be ready to offer support at any time, on any channel, in any language.

Retail 52
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Inbound vs. outbound contact centre: The right CX destination

TTEC

While a traditional inbound contact centre that provides support services focuses on call resolution, today’s associates must be versatile across multiple channels such as messaging, chat, email, and social media. Inbound contact centres need to anticipate and effectively serve customers on multiple channels at once. It is one journey.

Sales 52
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Digital transformation vs. business transformation: Both are critical to brands’ success

TTEC

Business transformation typically describes large-scale company goals: for example, becoming an agile enterprise, building muscle as a serial acquirer, growing into a global partner, or being truly customer-centric. After all, adding digital channels to an already-poor customer experience will just result in more bad experiences.

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Customer experience vs. customer relationship vs. customer success: Why your brand needs all 3

TTEC

Investing in voice of the customer (VoC) strategies and tools – and asking the right questions – better enables companies to truly understand what’s important to customers and who should be getting credit for positive or bad experiences. But working with the right strategic partner can help. Get expert advice.

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Public broadcasting in the wake of the OTT revolution. Will technology and data save culture?

Capgemini

For those channels that have understood that their survival depends on streaming and OTT, the battle is not only technological but also cultural. We are therefore no longer talking about editorialized program schedule, which was the longstanding alpha and omega of television and radio channels. and 4 p.m., But for how long?

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3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics

Perficient Digital Transformation

With the Health and Human Services Department’s new guidance for payers and providers regarding the use of online analytics technologies, it is more important than ever for HCOs to choose an analytics tool that enables compliant and actionable data. T he former represents the loss of revenue while the latter is simply channel s hift.

Analytics 111