Navigating global expansion strategy using the PESTEL framework
Airswift
JULY 23, 2023
Planning your global expansion strategy? Try a PESTEL analysis first Okay, so your domestic business is booming in your home country. And demand is growing in international markets. You are considering how to increase sales for your product or service. But you are stuck on the finer points of planning an international expansion strategy. How can you plan and make an informed decision?
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