Mon.May 22, 2023

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The Benefits of Brand Purpose (and Risks of Not Living Up to It)

Perficient Digital Transformation

While 76% of marketing leaders believe their brand has a defined purpose, only 10% of those marketers say they have a meaningful action plan behind their brand purpose. Instead, it’s a filter to apply to marketing and operational decisions. Practicing what you preach.

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Eight Hidden Benefits of Medical Billing Outsourcing Services

Invedus

The global medical billing outsourcing market has been experiencing steady growth. The reality is that outsourcing companies do maintain transparency by following practices: Cloud-based software that is accessible from anytime, anywhere High-quality security Consulting on efficient practices Handling unique cases 5.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. Read this guide to get your recruiting practice ready to thrive in the new normal.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.