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How IBM and AWS are partnering to deliver the promise of AI for business

IBM Services

In today’s digital age where data stands as a prized asset, generative AI serves as the transformative tool to mine its potential. Concurrently, McKinsey points out high expenses limit AI integration in 23% of organizations. Integration and financial constraints : Merging AI with current systems is intricate.

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3 Points to Consider When You Personalize Customer Engagement 

Perficient Digital Transformation

McKinsey reports that personalization delivers a positive customer experience generally yielding 20% higher customer satisfaction rates. In this blog post, we discuss how to identify communication channels and technologies to deliver the right message at the right time. How do customers want to interact with my business?