How to accelerate your data monetization strategy with data products and AI
IBM Services
NOVEMBER 14, 2023
Why data monetization matters According to McKinsey in the Harvard Business Review , a single data product at a national US bank feeds 60 use cases in business applications, which eliminated $40M in losses and generates $60M incremental revenue annually. Realize : Each data service has an agreed unit of value which is transacted and measured.
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