5 Practices to Improve B2B Usability Testing Outcomes
Perficient Digital Transformation
AUGUST 14, 2023
Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. In many ways it’s about the user and their knowledge of your business and industry. Often we see more rational fact-finding activities. This is often much more complex than B2C contexts.
Let's personalize your content