How Terminology Can Help a Multilingual SEO Initiative
Akorbi
JULY 26, 2022
In it, Don Draper is selling a marketing campaign to the owner of the Hilton hotels, who wants something that will show how far and wide his hotels are making their mark. Written by subject matter expert Malena Duchovny, Terminologist at Akorbi. Draper’s response? A set of billboards that ask, “How do you say “ice water” in Italian?
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