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AI in commerce: Essential use cases for B2B and B2C

IBM Business Partners

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Successful integration of AI in commerce depends on earning and keeping consumer trust.

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Striking the Right Chords: Composable Platforms to Orchestrate Supply Chain Platformization in the Retail and CPG Industry | Blog

Everest Group

Daily fluctuations in consumer demand patterns and the rapid growth of e-commerce and newer business models have further increased the intricacy. Yet, half of the industry has not moved past using spreadsheets and custom-built discrete solutions to manage their operations.

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Horizontal vs. Vertical Integration: A Comprehensive Guide

Planergy Software

Amazon’s acquisition of Whole Foods in 2017 exemplifies a horizontal integration strategy, as it allowed the e-commerce giant to enter the grocery market and enhance its physical retail presence. This level of control can lead to increased customer satisfaction, brand reputation, and a competitive edge in the market.