Book Co-Sourcing Operational Costs Sourcing 
IBM Services
APRIL 25, 2024
The methodology gained prominence with the publication of a 1990 article in the Harvard Business Review, “Reengineering Work: Don’t Automate, Obliterate,” by Michael Hammer, and the 1993 book by Hammer and James Champy, Reengineering the Corporation.
Magellan Solutions
AUGUST 31, 2022
Source: Magellan Solutions. Morgan Chase & Co. Virgin Australia’s online reservation, check-in, and booking system broke in September 2010, leaving 50,000 customers stranded. Cost reduction does provide you a competitive advantage, but value is more essential because it affects how well your product is made.
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