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Is 2024 a Year of GBS Reckoning? | Blog

Everest Group

The funding for business services innovation is showing signs of drying up. In short, my thesis is the euphoria that GBS experienced as the hero of the enterprise is over, and the heady trajectory of more people, more scope, and more change is likely on hold in 2024. So, what does this mean for GBS? Am I too negative?